In May 2020, Chengdu Xingcheng Football Club, a subsidiary of Chengdu Xingcheng Group, and Chengdu Xingcheng Habitat Real Estate Group signed a title sponsorship cooperation agreement, and Habitat Real Estate Group became the exclusive title sponsor of Chengdu Xingcheng Football Club for the 2020 season. Chengdu Xingcheng Football Team was renamed "Xingcheng Habitat Football Team" in the 2020 season, representing Chengdu in the Chinese Football Association League A.
At present, after the nine rounds of the Chinese League in the 2020 season, the Chengdu Xingcheng Renju Football Team has 7 wins, 1 draw and 1 loss, and has a record of 22 points. The team contributed a wonderful contest on the field, singing along the way. At the same time, good news came from outside the stadium. Chengdu Xingcheng Habitat Real Estate Group successfully bid for the home court in Chengdu and successfully won the Xinchuan plate!
This is the first local auction in Chengdu after the Double Festival. The public auction is located in Group 11 (formerly Hongsong Village 4 and 5), 12 (formerly Hongsong Village 3), and 16 (formerly Hongsong Village), Longdengshan Community, Zhonghe Street, High-tech Zone 6), the net land area is 97.61 mu, which is pure residential land.
After multiple rounds of competition to trigger the maximum price limit, Chengdu Xingcheng Habitat successfully defeated 12 other opponents and won a pure residential plot of about 97.6 acres in the Xinchuan section of the high-tech zone. The total land transaction price reached 2.7 billion yuan.
The net land area of this parcel is nearly 100 mu, which is currently the largest primary land supply in the Xinchuan plate. The starting price of this time is currently the top three in Chengdu local auction; the total starting price is also the second highest in Chengdu this year. This is the first time that Xingcheng Habitat has deployed the Xinchuan section. The Xinchuan section is adjacent to the Xinchuan Science and Technology Park. With the gradual clarity of the city’s south development plan, this is known as a “Southern Extension” city hot spot, with integrated production and city, enjoying tens of millions of dividends. It is a powerful engine to accelerate urban development. As the first state-owned real estate company in Chengdu in terms of comprehensive strength, Xingcheng Habitat has successfully bid for the home market in Chengdu. It will continue to dig deep into the city's growth value, create a better life for human settlements, and satisfy people's yearning for home.